PRINT & DIGITAL ADVERTISING

Milwaukee Tools: Exceed Your Experience Campaign

Spec Print & Transit Campaign for Milwaukee Drills:

The Exceed Your Experience highlights the message that Milwaukee produces professional grade tools that are built for the toughest job sites while acknowledging that most of their customers are just doing basic housework. The tongue in cheek approach has a playful tone that pokes fun at the average user. By including key statistics, while maintaining the humorous approach to the copy, we can easily highlight the fact that these drills are more than qualified to be in your toolbox.

Consolidated Planning, Inc: Your Future Our Focus Campaign

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Social Media / Web Banners / Digital Advertising for Consolidated Planning, Inc. A diversified financial services firm based in Charlotte, NC and Atlanta, GA. The Your Future, Our Focus Campaign depicts financial advisor Sam Renken (Managing Director of the Atlanta headquarters) throughout the day, focusing all of his/her efforts on protecting the financial wellbeing of their clients. The headlines question the viewer with heavy hitting, thought evoking scenarios, while reinforcing the hardworking nature of the firm’s advisors.

Barrel & Grinds: Real Hard Coffee Campaign

Barrel & Grinds is a Spec Social Media Campaign by Scott Powell and CJ Curran focusing on pushing a whiskey infused iced-coffee beverage.

Brand Overview:

CJ and I enjoyed the process of coming up with our own brand as it allowed us to craft a message that was deeply tied in with the product. Our target audience isn’t asking for decaf coffee, or pansy tea as we like to call it. They don’t want a pat on the back, they want a boot in the ass to get em on their feet. This a beverage best suited for those who’ve lived a little and know the difference between a strong whiskey and a weak man

Brand Identity:

We positioned ourselves as a gritty, independent, craft blend, that’s as tough as the demands of the morning itself. We wanted to present that drinking the beverage gives you a small respite from your duties, hyping you up before you throw on the gloves and step into the ring. Wake up, brush your teeth, put on your deodorant, then grab a bottle of Barrel and Grinds and grow some chest hair. Tactics would include print ads, outdoor advertising, and instagram ads. The overall message is extremely masculine with a humorous side. We focused on common phrases like “rub some dirt on it,” and associated them with some of the funnier mannerisms of masculine men, i/e “dad noises and junk grabbing.” The result was a campaign that nailed the brand’s ultra masculine imaging without taking itself too seriously.

Right Guard: Don’t Be Held Back Campaign

CLIENT: Right Guard Total Defense 5 Deodorant (Spec Campaign)

COMMUNICATION OPPORTUNITY:  This ad print will be featured in Sports magazines, outdoorsman, billboards, transit ads, bus wraps and subway interior/exterior posters.

TARGET AUDIENCE: Men, athletic lifestyles, outdoorsmen, middle class who need a product to fit their lifestyle. 25-40 30,000 - 60,000 income.

CURRENT PERCEPTION: Not very well known, cheap looking, off-brand deodorant. Old spice or axe are more recognizable. 

DESIRED PERCEPTION: The best product for an active lifestyle, keeps up with your life, the cheapest brand, no white stains, sticky mess.

KEY MESSAGE:  72 Hour protection means you won’t be held back by your deodorant.

INSIGHT: Two scents, it’s not complicated.

Progresso: #CANmuter Campaign

Spec Transit Campaign for Progresso Soup. The #CANmuter encourages commuters to view canned soup as a viable option for lunch at the office, due to its durability, flavor, and portable size. The ad pokes fun at other more desirable or trendy foods that can go hay-wire on a crowded subway or bus.

Endangered Species Chocolate: Print Ad

Spec Print Ad for Endangered Species Chocolate, highlighting the guilt free nature of enjoying organic chocolate while supporting a charitable cause.

Ghirardelli Chocolates: #LittleMoments Interactive Social Campaign

Ghirardelli Social Media Campaign #LittleMoments

• The Ghirardelli #LittleMoments campaign promotes the Mini Squares celebrates the miniature luxuries of everyday life by providing consumers with words to describe the indescribable. 

• Through print and social media, we’ve invited our followers to share their little moments and ‘made up’ words for them. An example of this would be – “The cool side of the pillow becomes the polarium.”

• In return consumers receive a mock dictionary post with their word and definition. To make it more shareable, we also included a personalized illustration. This model continued across all platforms.

Burt’s Bee: #EveryDayCarry Banner Ad

Spec Banner Ad for Burt’s Bees: Hashtag #EverydayCarry celebrating Burt’s lip balm as an everyday pocket essential item by hijacking a popular hashtag.

Pilot #CreativeHappens Interactive Campaign

KEY MESSAGE: Part of adulting is knowing the importance of always having a pen ready.

CAMPAIGN: Celebrating some of the society’s greatest contributions that started on bar napkins.

PAY OFF COPY: Ideas can strike at any time. Wherever you write them, Pilot G2 is ready for the next great moment. Because #CreativeHappens

THE INVITE: PILOT invites you to share your best #NapkinIdea for a chance to win a pitch to NAPKIN SHARK TANK and take it beyond just a sketch.

Dunkin Brand #DunkinHeroes Radio + Broadcast Campaign

#DunkinHeroes Radio Spot | Dunkin Brand Spec Ad